Women's Lifestyle Fashion Brand — At Swageye, we believe every woman deserves to feel confident, inspired, and unstoppable.

We're more than a brand—we're a whole vibe. Swageye is your go-to destination for fashion, beauty, and self-care—made for real life and real women. From trend-forward fits and comfy activewear to curated jewelry, skincare, and beauty essentials, we're here to help you look amazing, feel even better, and slay the day.

And yes—inclusive sizing matters here. We intentionally look for styles that come in inclusive size ranges, because confidence isn't one-size-fits-all.

Why women love Swageye:

  • Inclusive sizing + flattering, feel-good fits
  • Fashion + beauty in one place (because self-care is part of the outfit)
  • Beauty Bucks Rewards: earn while you shop and redeem on beauty/skincare

But we're not stopping at products. Through our blog, we share real stories, tips, and inspiration to hype you up and help you grow. Whether it's life lessons, style advice, or wellness guidance, our mission is simple: help you live boldly, love yourself loudly, and show up as your best self.

Meet Our Founder - Shannon Bryant

Shannon Bryant

Shannon Bryant
Founder & CEO, Swageye
LinkedIn Profile

Shannon is the heart and visionary behind Swageye. With a passion for fashion, wellness, and empowering women, she launched Swageye to create a space where every woman—regardless of age, size, or background—can feel celebrated and supported. Drawing on years of experience in e-commerce, design, and community building, Shannon curates collections and content that blend style, comfort, and confidence.

Her mission is to inspire women to live boldly, embrace their unique strengths, and support one another—both through what they wear and the stories they share.

When she's not leading Swageye, Shannon channels her entrepreneurial spirit into other ventures: she is also the founder of Glow Tiny Homes, a real estate development company building innovative, sustainable tiny homes, and MinnySpirit, a local brand dedicated to Minnesota high school and community spiritwear.

Whether she's developing cozy, eco-friendly living spaces, fostering local pride, or empowering women through style, Shannon's commitment to quality, creativity, and inclusivity is at the heart of everything she does.


Our Swageye Team

We're a small but mighty team dedicated to your experience. More team bios coming soon!

So buckle up, babe—your next favorite look is waiting. Shop Swageye, slay the day, and Swag ON!